Super PACs and Tracking Apps
Politics finds a way to get into everyone’s lives; everyone has an opinion and thinks that you should listen to it. We get political rhetoric thrown at us from every angle, billboards, radio, newspaper and of course the TV. Now whether or not we believe what these adverts say, we definitely see them, and that costs. One of the most powerful influences in the recent campaigns has been the Super PACs.
The Super PAC, or Political Action Committee, is an independent organisation that is allowed to collect an unlimited amount of money from any individual or organisation. So in the past a traditional candidate PAC could only accept up to $2500 per individual per election, and none from organisations such as businesses or unions. These restriction being lifted, the influence of wealthy individual and the impact of business on Super PACs has been enormous.
Millions and millions of dollars are now being poured into political campaigning, and it has shown. Most political pundits agree that these super wealthy Super PACs influenced the 2012 election. Of course no one agrees on how much, but they were definitely a factor. So now when we are all worried about the influence of big business and the 1% on our country and lives, it is very important to know who’s paying for the message you’re watching.
There are a number of Apps available that can help you with this. Ad Hawk and the Super PAC App stand out from the crowd. Available for both iPhone and Android, these apps will let you find out all the information about the Super PAC funding an advert. Simply let the app listen to the advert, and it will compare the audio to its database. Seconds later you get all the information about that add and its funders. You’ll get to see who made, how much it cost and what political party they are associated with. Some websites will do the same thing, such as OpenSecrets.org. Find out who is spending the big money before spending your vote, what you find out may change your mind.